At The Brand Strategy, we help you understand where your brand stands - and where it can go.
Our brand insight methodology is designed to drive sustainable growth by uncovering what makes your brand distinctive and relevant.
Through targeted market research - including market analysis, customer research, brand audits and brand architecture assessment - we identify the factors that shape your brand’s impact. Whether you're unsure of your brand’s current position or ready to refine your proposition, we give you the clarity to move forward with confidence.
Uncover Insights
Clarity starts with understanding
We don’t just gather data - we decode human behaviour. We help you see what your customers value, how your brand is really perceived, and where the greatest opportunities lie. This is market research with purpose - insight that fuels growth, not just slides.
Our approach includes:
Consumer research (qual & quant)
Market and category analysis
Cultural and trend insight
Retail and shopper behaviour
Brand tracking and sentiment analysis
Brand Audits
See what they see, feel what they feel
To lead, you must know what it's like to follow your brand. We audit your positioning and customer experience with fresh eyes - not to criticise, but to elevate. It's about finding your edge, sharpening your story and delivering meaning at every touchpoint.
What we deliver:
Brand perception research
Customer journey mapping
Competitor benchmarking
Experience gap analysis
Define your playing field, then own it
True strategy begins with perspective. We help you understand your real competitive set, shifting trends and the forces shaping your sector. The result? A clear market map that shows where your brand belongs - and where it can lead.
Know your audience, then move them
Great brands don’t chase customers - they understand them. We dig deep into who your audience is, who they could be and how they experience your brand versus the rest. Through qualitative depth and quantitative rigour, we bring their world into focus - across all brand touchpoints.
Research solutions include:
UK and global focus groups
Interviews and surveys
Ethnographic studies
Full brand experience exploration
In conjunction with ALL Creative, London - SALUTIS is a specialist healthcare research unit.
Empowering you to unlock the real human insight that sits behind your health and wellness brand.
SALUTIS enable you to
make better decisions.
We combine the rigour of market research with the imagination to think beyond it. From behavioural psychology to global trends, forgotten history to future tech, we explore the full context of your brand and your consumer - to unlock insights that are not only clever, but commercially powerful.
All insight work is overseen by a Certified Member of the Market Research Society and as such is conducted in line with the Market Research Society Code of Conduct. Adherence to this code is considered "crucial in helping to protect and regulate first-rate research, insight and data practice".
We’re always here to help and start a conversation about your brand and how we can support you in reaching your vision