Strategy

"When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds."

Patanjali

"When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds."

Patanjali

"When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds."

Patanjali

Unified Clarity

Strategic Marketing That Moves Brands Forward

Clarity. Direction. Commercial success.

At The Brand Strategy, we partner with marketing teams to craft strategic brand plans that don’t just look good on paper - they deliver results in the real world. As a strategic marketing consultancy, we turn brand thinking into business growth.

Whether you're launching, repositioning or scaling, we bring structure and insight to every stage of the journey - from audience segmentation to campaign planning.

Brand Strategy with Purpose

A powerful brand strategy defines your direction, sharpens your message and unlocks market opportunity. Without one, growth is left to chance.

We help you:

Define and segment your market
Develop a compelling value proposition
Align with ESG and purpose-driven goals
Build a brand that drives commercial outcomes

Our brand strategy services include:

Segmentation and targeting
Brand positioning and value proposition
Market and channel analysis
Market mapping and competitive intelligence
ESG alignment
Go-to-market strategy and activation
Creative execution and campaign development
Brand identity and architecture

Your brand strategy, at its simplest, deals with how you intend to commercialise your brand. Without a clear brand strategy, success is at best fortuitous and unsustainable, and at worst, non-existent. We’re with marketing guru, Philip Kotler, on this:

“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.”

We help you to position your brand effectively and build a strategy for growth. Carefully defining your market and ensures you present that targeted market with a superior integrated brand proposition. This includes brand development consultancy:

· Segmentation

· Targeting

· Positioning

· Channel Analysis

· Market Mapping

· Brand Identity Design

· Environmental, Social and
Governance (ESG) alignment

· Commercialising
(Go-To-Market and Activation)

· Creative Execution

· Campaign Planning and Development

We have proven methodologies which we tailor to your brand depending on your specific requirements. Using this toolbox we help you to ensure that your marketing success is driven by the ‘luck’ of being prepared to meet the opportunities that are presented.

Your Strategy for Success

Not Just Strategy – Strategic Marketing Expertise

We’re not a design agency that ‘also does strategy’. Strategy is our core. Our consultants are marketing specialists with deep academic and commercial credentials - including doctoral-level education and university-level lecturing in brand development.

We’ve built marketing strategy frameworks for UK Government training programmes and advised global brands on how to position for long-term sustainable growth.

Marketing Strategy That Connects the Boardroom to the Brand

Strong marketing strategy unites your brand and your business. It earns stakeholder trust, aligns marketing and board-level priorities, and gives your team a clear path to deliver measurable value.

We help marketing departments:

Strengthen strategic capabilities
Build internal business cases for investment
Align brand plans with commercial goals
Deliver marketing strategies that work

Ready to Build a Brand Strategy That Delivers?

We’re here to help you think smarter, act faster and grow stronger. Whether you need a brand refresh, go-to-market plan or long-term growth strategy – let’s make your next move a strategic one.

Talk to us about strategic marketing consultancy that works.

BECAUSE17

Within our specialist ESG unit, BECAUSE17, a skilled team of brand and sustainability expertise is brought together to integrate how your brand can make a positive impact on the world with commercial excellence.

With the United Nations Sustainable Development Goals as our compass for brand strategy, the BECAUSE17 team blend insight and inspiration together to create credible and robust strategy for your business.

Deliver a differentiated brand triple bottom line for people, planet and profit.

Build a Precise, Strategic Brand Today…

We’re always here to help and start a conversation about your brand and how we can support you in reaching your vision